Michael Cummings (650) 283-7236 mc@uxdesign.com Daly City, CA 94014 OBJECTIVE ---------------------------------------------------------------------------------------------------- Customer experience design-leadership position in a highly creative and collaborative agency or department. EXPERIENCE ---------------------------------------------------------------------------------------------------- 4/2008-Present Wells Fargo Bank F.A. San Francisco, CA | (800) 869-3557 Senior User Experience Designer - Translating business requirements into intuitive user experience design solutions - Participating in user experience research (UXR) and usability testing efforts - Developing mockups and interaction rules (UI specification) from a synthesis of business analysis, product strategy, customer needs, and technical capabilities - Supporting a large-scale, multi-year project for Wells Fargo's corporate (wholesale) treasury management solution - Applying a thorough understanding of both front-end development and back-end systems for productive team collaborations 4/2007-4/2008 CRC Health Group Inc. Cupertino, CA | (877) 637-6237 Senior Web Producer - Created compelling Web site designs and online marketing campaigns - Developed coding specifications based on web standards and best practices - Utilized the latest proven SEO techniques - Employed analytics and web quality assurance tools and techniques to improve brand experience and increase conversion rates - Created and enhanced in-house tools to manage web site operations - Designed the user interface for customized Salesforce application using AJAX frameworks 12/1999-1/2007 Customer-Centered Interactive Palo Alto, CA | 650.283.7236 Interaction Designer/Producer - Responsible for all aspects of client engagement to plan, design, and produce purpose-fulfilling interactive experiences - Strategy, branding / identity and user-friendly interaction design for creative services agencies, corporations, non-profit, educational, and governmental organizations - By applying proven best practices, information gathering methodologies, and the full breadth of my experience, I discover and affirm commonality between end-user and organizational goals to consistently deliver wider market acceptance, increased message comprehension, and application ease-of-use - Client's include Elemental Interactive (Coka Cola, IBM), Momentum Design Lab (IsoSpace, SelectLeaders), MetaByte (hotdoodle.com) and many others 4/1998-9/2005 Aquent Silicon Valley, CA | 408.626.5100 International marketing and creative staffing agency Web Designer - Through Aquent I have served such companies as Franklin Templeton Investments, Seagate Technology, Patrick Mountain Advertising, Sic'm Advertising, Natus Medical, Scree Interactive, KrushMedia and others. In each engagement I advocated for discovering and meeting user needs, and strove to improve project planning, information organization, usability, and coding to WC3 standards - Contact placement agent Susan Alvarez for client feedback 9/2005-2/2006 AtreNet Santa Cruz, CA | 831.464.0100 Project Manager - Project coordination and documentation responsibilities for top clients such as Borland, EnterpriseDB, AcceptSoftware, Cenzic, and others - Defined and maintained project schedules and budgets, conducted meetings to facilitate design, content development, and web development efforts through entire project phase progression. - Managed client expectations at President/CEO level - Asset management and version control for web site launches, redesigns, localization and print marketing/collateral design projects - Supported Sales/CEO in marketing and sales efforts. 3/2004-5/2006 VirtualMotors Royal Oaks, CA | 831. 763-1777 Graphic Designer/Web Producer - Collaborated with company founders for strategic planning, identity, branding, messaging, visual, and interaction design - Project management and facilitation of all project-related communications - Integration of server-side technologies for content management and email marketing - Close collaboration with IT Director for integration of web interface with distributed software backend 3/2001-7/2003 Silicon Valley College San Jose, CA | 888.203.9947 Silicon Valley College acquired by Western Career College May 2003 Instructor, Web Interface Design - Responsible for course delivery of Web Interface Design, Web Development and Multimedia courses. Using instruction methods to facilitate dialog, doubt regression and humor, I led students through comprehensive web/multimedia planning, design, production quality measurement processes - Lectures and exercises included information labeling, content and functionality mapping, information design problem solving, interface design conventions and best practices, interaction prototyping, color psychology, computer-generated color issues, image optimization, usability testing, and web development process maturity. I also led students through A/V capture considerations, video post-production software, and streaming media delivery - I revised course curriculum to reflect best contemporary practices and developed the online Web Interface Design course using WebCT 1/1999-12/1999 Seagate Technology Scotts Valley, CA | 831.438.6550 Project Coordinator - For Seagate's Web Group, an interdisciplinary team of designers and developers, I improved web media by consistent advocacy for design standards, user and browser-compatibility testing, and advancing project communication tracking systems - As the graphics approval authority for Seagate.com, I ensured graphics and layout consistency across thousands of screens to maintain interface design standards for resulting brand confidence - I successfully established QA standards and an in-house test lab 10/1996-12/1997 Valley Design Group Menlo Park, CA | 650.327.0771 Web Designer - In support of their newly formed Web Department, I joined this long-standing graphic design and marketing communications firm after graduating from Platt College. I was quickly entrusted with both client and vendor support responsibilities, and ensured interface design work was as functional as aesthetically pleasing - I produced web and kiosk-based information access systems on schedule for blue chip Silicon Valley clients: Thermawave, Silicon Valley Group (SVG), KLA Tencor and other "blue chip" silicon valley companies Education & Interests ---------------------------------------------------------------------------------------------------- - Computer Graphic Design and Multimedia: Platt College, San Francisco CA. Diploma awarded 1996 - Art History: City College of San Francisco, San Francisco CA. 1995 - Multimedia Production Management, Computer Networking: University of California at Santa Cruz Extension, Cupertino CA. 1996 - Technical Writing, Proof Reading, Editing: San Jose State University Professional Development Center, San Jose CA. 1994 - Business Administration and Economics coursework: University of Maryland, University Campus, College Park MD. 1984-1988 Professional Affiliations ---------------------------------------------------------------------------------------------------- - BayCHI, Professional Member - http://baychi.org - The Asilomar Institute for Information Architecture (AifIA), Professional Member - http://aifia.org - American Institute of Graphic Arts (AIGA), San Francisco chapter, Professional Member - http://aiga.org - Computer Professionals for Social Responsibility (CPSR), Palo Alto chapter, Member - http://cpsr.org Tools & Technologies ---------------------------------------------------------------------------------------------------- - BBEdit (expert: remote authoring, unix command line, grep search/replace, etc.) - Dreamweaver CS3 (never necessary, sometimes required) - Photoshop / ImageReady v.4-CS (advanced) - FireWorks v.1-CS3 (advanced) - Illustrator v.5-CS2 (advanced) - Flash v."Future Splash"-CS, + 2 yrs. teaching v4-5 - Director v.3-8 (Ah, my first love...) - Acrobat (for multimedia authoring, preflight etc., Adobe trained) - Final Cut Pro (advanced, ProMax Systems trained) - InDesign 1-CS - Freehand v.8-MX - MS Project - OmniGraffle - CVS (including various GUI plug-ins) - Vignette Story Server, Mambo, Drupal, WordPress and other content management systems - osCommerce, CubeCart, X-Cart eCommcerce / shopping cart systems - XHTML / CSS (advanced) - JavaScript (proficient non-programmer) - PHP (general concepts, familiar with structures, able to manipulate scripts) - mySQL + (proficient non-developer; able to manage/maintain via phpMyAdmin) Service to Country ---------------------------------------------------------------------------------------------------- - United States Navy, 1983-1988: Ocean Systems Technician, Analyst (OTA, E3) - Graduated Fleet Antisubmarine Warfare Training Center, Norfolk Virginia, and awarded Secret security clearance. - Applied Sound Surveillance System (SOSUS) to discover, identify, localize and report international marine traffic. - Attained overall performance rating of 4.0, the highest attainable, February 1987. - Promoted to Quality Assurance division under Department of Defense service contract to ensure daily operational standards for accuracy. - Good Conduct Service Metal awarded November 1987. - Honorable separation from active duty, May 1988. Social Responsibility ---------------------------------------------------------------------------------------------------- - Support of my favorite Bay Area charities: - Delancey Street Foundation - Family Violence Prevention Fund - Positive Coaching Alliance - Shelter Network - Society of St. Vincent de Paul of San Mateo County - Tri-City Homeless Coalition - See http://tinyurl.com/87ckyo Favorite Relevant Quotes ---------------------------------------------------------------------------------------------------- - "If you can't describe what you're doing as a process, then you don't know what you're doing." --W. Edwards Demming - "Good design is clear thinking made visible." --Edward Tufte - "Design must perform in response to human needs. Design performance should be demonstrable and measurable." --Gregg Berryman - "When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong." --Buckminster Fuller - "Creative minds have always been known to survive any kind of bad training." --Anna Freud